The EASCT 2023 (European Association for Research in Communication and Technology) 2023 event brought together experts, researchers and enthusiasts from around the world to explore the latest trends in communication and technology. Held in a hybrid format, both physically and virtually, it allowed for a wider audience than ever before. This year’s gathering was particularly meaningful as it addressed new challenges, new technologies and the evolving role of digital communication in society. The EASCT 2023 conference was a platform to showcase groundbreaking research, innovative practices and foster collaborations that will shape the future of communication technology.
Setting the stage: the mission and vision of EASCT
The European Association for Research in Communication and Technology (EASCT) aims to promote an interdisciplinary approach to communication research, with a particular focus on the relationship between communication and technology. The mission of EASCT is to encourage a deeper understanding of how technology affects communication practices in a variety of areas, including social media, media consumption, political communication, digital security and education. The annual EASCT conference serves as a meeting place for academics, experts and industry leaders to present their latest research findings, discuss ongoing trends and collaborate on solutions to challenges posed by technological advancements.
The EASCT 2023 conference highlighted the growing need for a comprehensive understanding of how technology and communication intersect in an era characterized by rapid digital transformation and the ubiquity of artificial intelligence (AI), automation and big data. As the world becomes increasingly interconnected, the importance of understanding the impact of these technologies on society, policy and individual behavior has never been more prominent.
Key themes and innovations at EASCT 2023
One of the central themes at EASCT 2023 was the evolution of digital platforms and their impact on public debate. Over the past few years, social media has become a primary space for communication, but it also raises important questions about information overload, misinformation and privacy. Discussions in 2023 centered around how digital platforms are changing human behavior, political opinions and consumer habits.
- Misinformation and fake news:
A major topic was the challenge of fighting misinformation in the digital age. Researchers and experts discussed the role that social media platforms, news media, and digital influencers play in shaping public opinion. Presentations covered strategies to identify and mitigate the spread of disinformation, highlighting the growing role of artificial intelligence in both creating and detecting fake news.
- Artificial intelligence and automation:
Artificial intelligence was another major focus of the event. AI is revolutionizing the way we communicate, from content creation to personalized marketing and even customer service. Experts discussed how AI technologies are changing and streamlining the communication process, but at the same time, they are raising concerns about algorithmic bias, data privacy, and job losses due to automation.
- Digital Privacy and Security:
As more aspects of our lives move online, privacy and security have become pressing concerns. The conference discussed the importance of protecting personal data, especially in light of recent data breaches and scandals. Many experts stressed the need for better regulatory frameworks to protect user rights while ensuring responsible use of personal data in communications technologies. - Social Media and Society:
The impact of social media on social norms, behavior and politics was a hot topic. Speakers explored how platforms such as Facebook, Twitter, Instagram and TikTok are shaping political ideology, social movements and consumer behavior. Particular attention was paid to the ethical implications of these platforms and their role in amplifying opinions and also contributing to polarization and echo chambers. - Sustainability and Technological Development:
In addition to the discussion on technology and society, sustainability in technological development was also explored. Experts shared their insights on how technology companies and developers can work to make their products more sustainable, and how emerging technologies can help achieve broader sustainability goals. Innovations such as green data centers and energy-efficient algorithms were highlighted as part of the movement towards more sustainable technology practices.
Keynote Speakers and Panel Discussions
One of the highlights of EASCT 2023 was the lineup of keynote speakers who provided valuable insights into the future of communications technology. Renowned academics and industry experts delivered thought-provoking talks on topics ranging from the ethical implications of AI to the role of communications in crisis management.
The event’s panel discussions allowed attendees to delve deeper into specific challenges facing the communications and technology industry today. These discussions were highly interactive, encouraging participants to share their perspectives and contribute to shaping the direction of future research and policymaking.EASCT 2023
Emerging Technologies and Their Role in Communication
Among the numerous cutting-edge innovations showcased at EASCT 2023, several technologies stood out that have the potential to revolutionize communication practices.EASCT 2023
- Virtual and Augmented Reality (VR/AR):
Virtual and Augmented Reality are changing the way we interact with digital content. VR and AR technologies were discussed in terms of their potential to revolutionize education, entertainment and communication. VR-enabled immersive experiences are already being used in a variety of fields, including treatment and training in the medical field, and virtual meetings and team building exercises in the corporate field. The potential for VR and AR to reshape communication strategies was a major talking point at the event. - 5G and Connectivity:
With the advent of 5G technology, data transfer speeds and capacity have reached unprecedented levels. EASCT 2023 featured sessions on how 5G can enable more seamless communication across industries, including healthcare, autonomous vehicles and the Internet of Things (IoT). The increased connectivity offered by 5G is expected to drive innovation in smart cities, healthcare technology and consumer experiences. - Blockchain and Communication Security:
Blockchain, the technology behind cryptocurrency, was also explored for its potential in securing communication channels. The discussion focused on how blockchain can be used to verify the authenticity of digital communications, providing a way to prevent fraud, data manipulation and cyber attacks.Future Directions in Communication and Technology - EASCT 2023 highlighted the importance of continuing to explore the ethical, social, and technological impacts of communication in a highly digitized world in the coming years. As digital technologies evolve, it will be critical to create frameworks to benefit society while minimizing risks. The integration of AI into communication processes, regulating digital spaces, and protecting digital rights will remain key challenges for the global community in the coming years.
conclusion
EASCT 2023 provided a dynamic platform for thought leaders and innovators to come together and shape the future of communication technology. From combating misinformation to exploring the impact of AI, the conference demonstrated the transformative role of technology in society. As the digital landscape continues to evolve, the insights and discussions generated at this year’s event will undoubtedly influence future research and innovation in communications technologies.
